Projects
RE-INVENTING THE TOUR PROGRAMME;
HIGHLIGHTING DEDICATED FANS.
FINAL YEAR SELF DEVISED PROJECT: NTU
For my final year self devised project at Nottingham Trent University, I wanted to explore the world of dedicated fanatics within the music industry. A topic I am quite familiar with already, I found that artists could be communicating with their dedicated fanbases much more effectively, creating more positive experiences for fanatics whilst also promoting themselves further.
My outcome for this project was a re-invention of the tour programme as we know it. I created a
hypothetical tour programme for the band 5 Seconds of Summer, whose fanbase are known for being dedicated and passionate. With each tour programme purchase, two guitar picks out of a set of 8 are included, alongside the chance to receive an exclusive polaroid of a band member taken backstage at that show.
THE POWER UP SERIES.
NTU Live Brief with Karen Millen.
My final project at Nottingham Trent University is in collaboration with leading fashion brand Karen Millen. Myself and two others are tasked with creating six bi-monthly 'moments of buzz' for the brand, specifically within PR and advertising.
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We have created the 'Power Up Series' - a campaign designed to encourage women to aim for success through the Karen Millen excellence. This includes a range of hypothetical buzz moments, such as a photobooth for professional headshots, a panel Q&A hosted by power women with experience and expertise, and more.
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We presented our campaign at the Karen Millen London office on the 22nd of May, our ideas being heard by individuals such as the Head of Creative, Creative Manager, Senior Brand Manager, and a range of other individuals working under the Boohoo Group.
CASTLE ROCK x WIGFLEX.
NTU Collaborative Brief.
In my second year of university, myself and a few others within a group were tasked to 'produce a range of outcomes, branching into wider creative spheres collaborating with Wigflex and Castle Rock Brewery'.
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Our response to this was a 'mad scientist' themed range of beers, with three main flavours; lemon, lime, and orange.
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This was received well, as we presented our campaign through a physical stand at Castle Rock Brewery - each group participating in this project having their own stand for both Wigflex/CRB and other FCP students to walk around and admire.
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ALL WE ARE.
Collaborative Group Project: NTU
In my second year of university, I completed a collaborative brief with the jewellery brand All We Are. This was a group project with five other individuals on my course. We created a fashion film to promote the brand. This was done entirely for our university project and was not official promotion.
THE CONCERT EXPERIENCE.
NTU Optional Photography Module.
In my second year of university, I completed a module where I had the freedom to develop a photography project based on a theme of my choosing.
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As someone who is passionate towards concerts and my favourite music artists, this theme was an obvious choice. My aim for this project was to highlight the stark contrast between queueing for hours on the pavement vs the concert event itself. The complete oxymoron presented through the boredom of sitting for hours versus a high-energy, loud concert was something I envisioned through physical manipulation - photographing locations where I queued all day and merging them with my own photographs from the night.
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I presented this through a physical zine, the three manipulations for each concert documented alongside the tour's poster, and a Spotify link to a playlist depicting the setlist for the show I experienced. This project was received extremely well, and I received a first.
